Frequently Asked Questions

Here are some common questions about MMX, .beer and our industry sector.

TLDs &

What is a top-level domain (TLD)?

A top-level domain, or ‘TLD’, is the group of letters that follow the final dot of any domain name. For example, in the domain name, .vip is the top level domain, while “example” is the second level domain (SLD).

Who operates a TLD?

TLDs are managed by entities called ‘registries’, which are overseen by The Internet Corporation for Assigned Names and Numbers (ICANN). MMX has applied to ICANN to act as the registry for many TLDs, and has been granted that right for more than twenty TLDs. A domain name registry is the authoritative source of information for domain names registered in a particular top-level domain. In the case of top-level domains, such as those run by MMX do not work directly with the public, but rather through registrars, who sell domain names and other goods and services directly to customers.

What is ICANN?

The Internet Corporation for Assigned Names and Numbers (ICANN) was formed in 1998 as an international not-for-profit public-benefit corporation dedicated to maintaining the security and stability of the Internet. Its responsibilities include coordinating and managing the domain name system (DNS). In 2012, after 7 years of policy development, ICANN began the process of expanding the number of Top-level domains beyond the current offerings. Top Level Design LLC’s application for .wiki has already past initial evaluation, has no contention with other applicants, and is set to sign a registry agreement and go live in the fall of 2013.

What is a registrar?

ICANN originally devised a system that separated out the functions of the registry and the registrar. Essentially, the registry acts as the wholesaler and maintains the official registry database while registrars act as the consumer-facing retail outlets. So, registrars are the entities that sell domain names to registrants. You are likely already familiar with some registrars, such as GoDaddy, which is the world’s largest registrar. Many registrars provide other services such as website builders, hosting, e-mail, search engine optimization (SEO) and search engine marketing (SEM). We provide a full list of registrars that sell MMX TLDs.

What ICANN requirements must be met to become a TLD registry?

Any established public or private organization anywhere in the world could have applied to ICANN to operate a new generic Top-Level Domain (gTLD) registry through the New gTLD Program. The deadline for submitting applications closed in May 2012. To be approved to operate a registry, MMX had to demonstrate that it had the operational, technical and financial capability to run a registry and could comply with additional specific requirements.

Are .fit domains available for sale to anyone?

.fit domains are open to any customer!

How can I buy a .fit domain name?

Our TLDs are available through any of our MMX-accredited registrars.

What is the cost of .fit domains?

Registrars determine their own prices after purchasing them from the registry at a wholesale price. You will find a variety of prices that correspond to different levels and bundles of goods and services. The prices of MMX TLDs will be competitive with other top-level domains.


Please reach out to your registrar for any of the following topics:

  • Domain Registration
  • Domain Renewal
  • Domain Transfer - Registrar to Registrar
  • Domain Transfer - Domain Owner to Domain Owner
  • Domain Pricing
  • Domain Management - Access to your registrar’s online services
  • Domain Availability
  • Domain Restoration
  • Billing Inquiries
  • Domain Cancellation
  • Domain Errors - Issues when attempting to register, renew, transfer a domain
  • Premium Domain Name Registration
  • Abuse Inquiries - If you have received a suspicious email about your domain and you would like to confirm its validity

Who do I contact for Abuse?

For abuse claims or technical inquiries regarding the .fit registry, please contact the Registry Services Team.

Registry Services Team
2155 E GoDaddy Way,
AZ 85284 USA

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